The new, often digital-first, business environment demands a multi-channel, data-driven approach to B2B marketing and sales. We are delighted to have evolved our suite of products and services to reflect this new reality and equip our partners for continued success.
Together with Informa Tech, we have created a year-round, end-to-end custom strategy, utilising a powerful combination of market intelligence, influence and reach through our vast range of digital products, physical events and media platforms, to help you to navigate this environment and achieve the growth your company needs to prosper.
Our marketing services products aim to
Identify
Evaluate opportunity or market change and it’s impact on your business.
Position
Focus your sales and marketing efforts through developing your segmentation, targeting and positioning strategy.
Amplify
Engage with your target audience via our online community.
How we amplify your message
Our range of tailored solutions are designed to help you meet your marketing objectives.
On-Demand Content
Share thought-provoking insights and content to drive continuous engagement with both current and new clients, through webinars, video interviews and interactive content.
Lead Generation
Through a multi-channel/multi -touchpoint approach, drive leads through downloadable and easily accessible content your audience is looking for.
Lead Nurture
Work with the Connecting Africa team to nurture your contacts and leads through insightful, actionable solutions they can implement and see ROI.
Brand Awareness
Drive awareness of your brand, capabilities and expertise through a multi-channel approach, allowing you to reach and connect with your target audience.
Thought Leadership
Showcase your knowledge on our global digital editorial platform, Connecting Africa, where you curate and share solution-based insights and analysis to over 40,000 visitors a month.
Community Engagement
We bring a global network of leading tech professionals and pioneers together, where you can connect and forge long-lasting, powerful and lucrative relationships.
Leading players across the continent work with us to identify, position and amplify
Propel your brand through cutting-edge Enterprise & Emerging Tech content
Connecting Africa's Next Billion
Digital Infrastructure Investment
Africa's 4IR
Policy, Governance & Leadership
Green ICT & Sustainable Development
Telcos of Tomorrow
AHUB: Africa’s Start-up Ecosystem
Disruptive Technologies & The Future of Work
Fintech, MFS & Blockchain
If there is another key area that you need to position yourself as a leader in, please do not hesitate to get in touch HERE
2022 Content Calendar
Solutions that align with your business objectives:
Thought Leadership
Symposiums, Webinars, Bespoke Events
Lead Generation
Content Syndication, Whitepapers, eBooks
Brand Awareness
Website Advertising, Fast Chats, Newsletter inclusions, HTMLs
Tiara Pathon, Digital Skills Program Manager Sub Saharan Africa, Amazon Web Services (AWS)
“Webinars were great in terms of creating demand generation opportunities for the AWS training and certification team”
Why Choose Us?
What's the next step?
Put a meeting in our calendar at a time most convenient to you. During this 30-minute call, we will identify your business goals and which opportunities we have for you and your company to leverage. Once a tailored package has been created, we will do all the hard work to ensure you get your desired results.
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