Step 2:
Promoting your event
Now it’s time to publish your event, announce that you’re an official London Tech Week Fringe Event and start inviting your audience.
Publish your event on the London Tech Week website
You’ll need to log into your account and fill in the relevant information for your event to appear on the London Tech Week website. When uploading your event content, you’ll be able to include an introduction, description of your event, event image, speakers or contributors, logos, contact details, date, timing and venue location information. Pay close attention to the relevant image sizes so your page isn’t distorted.
Leverage your network
Your network can be your most valuable asset. By reaching out to your contacts and sharing your event listing on social media, you’ll increase your event attendance and engagement.
Do you have partners you can work with to extend your reach? A simple message in a newsletter or through social media can bring in new audiences.
We’d recommend you use the hashtag #LTW when promoting your event on social platforms to expand your event reach.
Advertising
If you’re lucky enough to have some budget to promote your event, make sure you check out the useful banners we’ve provided as part of your toolkit.
Running paid digital campaigns via Google or social media can help you to reach your target audience without breaking the bank.
Your resources
As an official Fringe Event, you have access to the London Tech Week branded asset templates to help promote your event.
You can access these resources on your Fringe Event dashboard under downloads.
TOP TIPS
1.
During peak times we see over 45,000 visitors to the London Tech Week website, so it’s important you make your event profile live as soon as possible, even if you don’t have all your details confirmed yet. This event profile also feeds through onto the London Tech Week event app.
2.
If you’ve purchased an Enhanced or Premium Fringe Event Package, look out for requests and deadlines for content from the London Tech Week team.
3.
When promoting your event on social media, try and use previous event images or announcements, for example speakers or companies in attendance, as these tend to work more effectively than generic ‘book now’ messages.
