The new, often digital-first, business environment demands a multi-channel, data-driven approach to B2B marketing and sales. We are delighted to have evolved our suite of products and services to reflect this new reality and equip our partners for continued success.

Together with Informa Tech, we have created a year-round, end-to-end custom strategy, utilising a powerful combination of market intelligence, influence and reach through our vast range of digital products, physical events and media platforms, to help you to navigate this environment and achieve the growth your company needs to prosper.

Our marketing services products aim to

Identify

Evaluate opportunity or market change and it’s impact on your business.

Position

Focus your sales and marketing efforts through developing your segmentation, targeting and positioning strategy.

Amplify

Engage with your target audience via our online community.

How we amplify your message

Our range of tailored solutions are designed to help you meet your marketing objectives.

On-Demand Content

Share thought-provoking insights and content to drive continuous engagement with both current and new clients, through webinars, video interviews and interactive content.

Lead Generation

Through a multi-channel/multi -touchpoint approach, drive leads through downloadable and easily accessible content your audience is looking for.

Lead Nurture

Work with the Connecting Africa team to nurture your contacts and leads through insightful, actionable solutions they can implement and see ROI.

Brand Awareness

Drive awareness of your brand, capabilities and expertise through a multi-channel approach, allowing you to reach and connect with your target audience.

Thought Leadership

Showcase your knowledge on our global digital editorial platform, Connecting Africa, where you curate and share solution-based insights and analysis to over 40,000 visitors a month.

Community Engagement

We bring a global network of leading tech professionals and pioneers together, where you can connect and forge long-lasting, powerful and lucrative relationships.